Site Optimization

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Learning Objective: Use web development skills to increase site conversion rates and decrease bounce rates.

At my internship, I acted as a web-master and site administrator for In my learning objectives I stated that my goal was to increase conversion rates and decrease bounce rates.

By implementing split-tests and creating new graphics for the webpage, including the “add to cart” button, I was able to increase the conversion rate over 100% of what it was before I started. Site traffic has also increased exponentially as a result of our efforts in search engine optimization and pay-per-click advertising.

The numbers show that I have reached my goal and I intend to press on and continue improving.